Seems everyone is writing about our tempestuous relationship with alcohol at the moment. Or is it that we always write about it, only I’m paying more attention now. In any case, I spotted an interesting article in The Economist which says that Britons are finally starting to drink less, led by the young who no longer think it’s cool to fall over drunk in front of their friends.
“In 2003 70% of 16- to 24-year-olds told interviewers they had had a drink in the previous week; by 2010 just 48% had.” Among the various explanations, the article cites Fiona Measham, a Lancaster University criminologist, who says patterns of drink and drug use tend to go in 10- to 15-year cycles as generations react against those preceding them.
Interesting stuff. For the booze industry, however, there will likely always be a market. An article last month in the same magazine suggests the Muslim world is getting less temperate.